Working at F10

2017 July - September (3 months)

Main role: Graphic Designer

Website (web not made by me)

Tasks

To develop a new visual indentity
To manage an entire project from start to end working remotely and alone

Client

Has to comply a lot of health laws
Her first step entering in the health business while working in other company

Context

Right after working for Magma, I worked as freelance designer for a new small company. It was a physiotherapy centre, the client gave me a small briefing that I had to extend later in a telephonic call.
Company name was Fisioterapia 10.

My role

Freelance designer

I worked alone and remotely from my home (I never visited the place)
Project management from start to end
Production and control of creativities and final arts
Comunications with client directly through phone or email
Comunication with the printing company, I didn't choose the company (it was chosen by the client)

Creativities

Logo, the first delivery

First piece I created, I used a pencil and paper to make fast sketches. It would give me the motif for the rest pieces, so I sent some versions with different aesthetics that I had in mind.
I knew I had to make some creativities for the walls so I asked for photos in this delivery.

Vinyls & automation

To see how vinyls were working in space I made automated mock-ups
Final arts needed special attention since there were too many changes
First creativities were based on proportions that I got through the photos the client had given me before. It was not exact but I could make progress meanwhile.

Design decisions

Blue color to calm people when they were meeting difficulties
Each activity at the centre has an icon that reinforces the brand indentity
Organic appearance, something that is constantly evolving since a lot of patients were in a healing process.
To differentiate us from others we decided to base our image entirely in graphics, avoiding photos as is usual in this business type.

Facing problems

Some vinyls were not placed

A broken pipeline flooded the centre, during two weeks my client were upset and tired. I tried to calm her and I keep sending her creativities.
Vinyls did not stick to the walls, it could be the humidity from previous flood or the paint used at the walls, we never knew what was happening.
Client had desaveniences with printing company, so business relationship were terminated, hence some vinyls were not placed. I was sad at first, but now I'm glad because I learnt a lot from the project.

Conclusions

About the project

I'm glad about how the project went from start to end as it was the first time working alone and taking all the responsabilities at all stages. Even though I encountered common problems while working remotely.
I learnt a lot about self managment while working from home.

UX projects

ASOS App case study

2017 | 2018 November - May

Objective: Build loyalty among Spanish young.

Solution: Gamification and exclusive services.

Mudanza Direct

2020 | September - Currently

Objective: Increase overall experience and metrics.

Solution: Redesing the whole website, new iconography.

AREASeys

2019 | September

AREAseys required me to design two screens following Material Desing system and one Html using bootstrap.

Other projects

/ Return to ux projects

Skip to contact /

Working at F10

2017 July - September

A small new company needed to develop a visual identity.
I worked as freelance.

La Noche de los Libros

2017 January - April

Big public event at Madrid which takes place each year.
I worked as designer.

Working at Magma

2016 | 2017 October - June

Magma is a big company (900 employees) from the cultural sector.

Working at F10

Tasks

Client

Context

My role

Freelance designer

Creativities

Logo, the first delivery

Icons package

Vinyls & automation

Design decisions

Facing problems

Some vinyls were not placed

Conclusions

About the project

UX projects

ASOS App case study

Mudanza Direct

AREASeys

Other projects

Working at F10

La Noche de los Libros

Working at Magma